Unlike most heated straightening brushes, STRAIGHT UP’s powerful 65 ceramic heated plates deliver instant, even temperature across the entire surface. As you brush through section after section of hair, STRAIGHT UP always maintains a consistent level of heat to provide maximum straightening power with every pass.
Smooth, Straight Hair in Half the Time
Gift with Purchase Thermal Protectant Bag & Styling Comb
Ceramic Heated Plates
The 65 powerful ceramic plates provide instant, even heat and heat recovery to straighten and smooth 16 sections of hair with one pass.
Instant, Even Heat
The STRAIGHT UP heats up in 30 seconds and maintains a consistent, even temperature across the entire brush surface. Choose from 7 heat settings ranging from a minimum of 330°F up to a maximum of 450°F. Digital LED clearly displays selected temperature.
Cool Tip Ionic Bristles
The cool tip ionic bristles reduce frizz and style hair close to roots without burning, while their smooth non-grip surface glides easily through the hair.
- 65 Ceramic Heated Plates
- 7 Heat Settings
- Cool Tip Ionic Bristles
- Digital Temperature Display
- Professional Swivel Cord
- Automatic Shut Off